Noah Shebib, (born March 31, 1983), professionally known as 40, is a Canadian hip-hop producer, audio engineer and mixer from Toronto, Ontario. Shebib has produced for artists such as Drake, Lil Wayne, Beyonce, Alicia Keys, and Jamie Foxx. He has played a significant role in Canadian rapper/singer Drake's success in the music industry, and is one of his best friends. He is known for his downtempo, ambient style of production. He is also co-founder of Drake's October's Very Own label.