Ground Up is a hip-hop trio based out of North Philadelphia. The group is made up of Azar and Malakai, two MC’s and a producer, Bij Lincolns (Alex Azar, Malcolm McDowell and Bijan Housiarnejad). Azar and Malcolm met in the summer of 2008. They shared a love of rapping and the spoken word as well as a strong desire to change the sad state of the music industry; particularly hip-hop. With the help of Bij Lincolns’ musical prowess, Ground Up was formed.