Digital Marketer, Farmer, not necessarily in that order.
Dick Huey started Toolshed Media in 2001, after five years launching and building the new media department at the Beggars Group (XL Recordings, 4AD, Matador Records, Rough Trade).
Over the years, Toolshed has become the go-to company for Media, Tech, and Entertainment companies looking for online strategy services, online promotion, social network marketing, direct-to-fan marketing and campaign design, and digital music service licensing. These services are provided to an elite clientele built on trust, customized service, and creative solutions that leverage years of experience in the field.
Toolshed has handled online audio and video marketing campaigns for artists as diverse as Ani DiFranco, Spoon, XTC, The Arcade Fire, Aimee Mann, Jeff Buckley, Sufjan Stevens, and hundreds of others. Toolshed label clients include the Beggars Group, Merge Records, Saddle Creek, Touch and Go, Righteous Babe, and Kill Rock Stars, among many others.
Toolshed consults Swedish music service Spotify regarding acquisition of independent label and artist catalogs.
Toolshed specializes in music-related film campaigns. Projects include FIX: The Ministry Movie (http://www.fixtheministrymovie.com), and In The Woods (http://www.itwpathway.com).
Toolshed is at the forefront of the new music space, with board and advisory relationships with companies and industry organizations including Soundexchange, Tunecore, Sir Groovy, CASH Music, Loudfeed, and A2IM (American Association of Independent Music).
Toolshed is a direct-to-fan marketing ecosystem partner for Topspin (http://www.topspinmedia.com) and a board member of direct-to-fan open-source nonprofit CASH Music (http://www.cashmusic.org), and designs and executes direct-to-fan campaigns for artists and films.
Huey is a founding new media committee member for the American Association of Independent Music (A2IM) headquartered in New York, and consulted the organization on its setup.
In December 2010, Toolshed announced a marketing partnership with Music Allies (http://www.musicallies.com) and Creative Allies (http://www.creativeallies.com).
Huey graduated from the University of Michigan in 1985 with a concentration in International Business, and speaks Swedish and German as second and third languages. He is a USSA ski coach, and farms as a hobby.
Huey was an artist manager for nearly 13 years, and has managed several successful independent acts, including Danielle Howle (Kill Rock Stars, Simple Machines, Daemon Records), Stella, and June (both on Beggars Banquet).