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Intro to Rock #4: The Postmodern Drive


I want my MTV. Music videos change the game entirely: it's time to play to win, with slick production and megastardom in mind. Some played to visions of elegance, others looked to middle America. Meanwhile, Goth, Hardcore, and "Alternative" bubbled under, waiting for their day in the sun. It all burst forth with Grunge, but how do you follow that? Try the ska revival, Britpop, or make up a genre: how about "Low Rock"? We end out story today, where Rock has synthesized its influences and redressed itself to stay young.

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