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Vita Coco Advertising Mix


Promotional mix tape for VitaCoco: "Viva la Vita". Vita Coco ads tend to show people living life and having fun in tropical settings. Although it is a hydrating drink, it does not take a "sports-science" take on advertising. So, the songs on this mix tape all pertain to enjoying life and having fun and some have a somewhat tropical feel. Considering all this, I chose songs that would be well known and would appeal to the college demographic. The first 5 songs are the actual playlist.

8 tracks
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