Advertising

8tracks offers brands uniquely music-centric interactive marketing. You can use 8tracks to create your own mix and broadcast the sound of your brand to your fans, and host the mix legally on your website or Facebook page. Or create a mix contest, where your users create their own mixes around a brand-related theme, and award the DJ of the most "liked" mix a prize. Read examples below of rewarding interactions we've created for a variety of brands, including apparel, electronics, fashion, media and hotels.

Threadless

This t-shirt company hosts a monthly playlist contest. The winning mix is played in the Threadless warehouse and the winner is awarded $50 gift certificate. This contest facilitates a mutually rewarding experience and deeper relationship between the brand and its fans. Threadless can interact directly with fans once they become 8tracks DJs by commenting and sharing fan mixes. DJs are thrilled to know that Threadless employees actually listen to the mixes they've worked to create.

Sony and Lookbook.nu

Sony offered a set of PIIQ headphones to DJs who created mixes inspired by fashion posted on LOOKBOOK.nu, a hot fashion site where users rank looks from others and submit their own. This highly targeted contest raised awareness about Sony's stylish new music lovers.

Rolling Stone

Rolling Stone For its 2010 Playlist Issue, Rolling Stone compiled artist-curated playlists, e.g. Hip Hop's Best Lyricists by Nas. These mixes are hosted on 8tracks and embedded on Rolling Stone's website. The magazine also drove users to create their own playlists, promoted on their blog. 8tracks offered Rolling Stone both a legal music-hosting platform and a participatory feature for readers.

Joie de Vivre

This California hotel chain and its partners offered a variety of prizes to DJs who published and generated the most "likes" on mixes around the "California Roadtrip" theme. The contest drove brand awareness during the peak summer travel season.